Effective Public Relations Essential for Personal Branding Says
Personal Branding Expert and Author Thomas Murrell from 8M Media and
Effective public relations is essential for building a powerful
personal brand according to personal branding expert and author
Thomas Murrell from 8M Media and Communications.
(PRWEB) February 11, 2005 -- Move over pop star "Posh
Spice" Adams and English soccer hero David Beckham, the
personal branding power of newly engaged Australian celebrity sports
couple Lleyton Hewitt and Rebecca Cartwright could be worth up to
$100 million dollars.
“In terms of public relations and effective public relations,
their media performance this week in both print and television
proves they have the potential to become a truly global brand and
rival Posh and Becks on the world stage,” said Mr Murrell.
Hewitt, who has undergone a lot of media training has earnings from
sponsorship and tennis valued at $13.7 million per year according to
the BRW Rich List.
“Their personal brand is definitely stronger as a couple because
they are opposites that attract, and this is always very seductive
for consumers in terms of marketing strategy,” Mr Murrell said.
“Hewitt’s values of the gritty, anti-establishment,
anti-authority fighter appeal to the Australian larrikin in us all,
while Cartwright’s youthful, wholesome girl-next-door image
provides a balance to this, a component essential to any brand
building” he said.
Mr Murrell is the CEO of 8M Media & Communications, an
integrated media, marketing and management consulting firm and the
co-author of a new book, Understanding Influence for Leaders At All
Levels, just published by McGraw-Hill.
“Brands help keep products or services fresh in the minds of
consumers – and good marketers and influencers are able to
identify what is at the core of a brand.”
“The outstanding attribute of the Hewitt/Cartwright personal brand
is that their values are very authentic and resonate across a wide
range demographics, a very clever marketing strategy.”
“Both are not afraid to show their emotions and this is what
cynical consumers want in a noisy, crowded and often over-hyped
marketplace, plus their clever use of effective public relations.”
Mr Murrell calls this concept Integrity Marketing, where the values
of an organization are aligned with those of its staff and
“The fact that both these Australians are so comfortable with who
they are in front of the public, whether that’s on a tennis court,
in front of a TV camera or doing a photo shoot, means they will
appeal to all people, from grandmothers to young kids, and that’s
their real marketing appeal as a brand,” Mr Murrell said. More